Eight Agent Skills for Claude

Talk it through. Walk out with a go-to-market strategy.

Eight guided skills interview you the way a strategist would, a few questions at a time, then hand back the assets: value propositions, buyer personas, a buying-process map, and outreach copy you can send. One sitting, one dossier.

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what it builds PV-07 · strong

Problem Contractors order the same material from three suppliers, because no one stocks the full range.

Solution We carry 4,500 SKUs in one warehouse.

Outcome One order instead of three, and 3–4 hours a week back on logistics.

OUTPUT: Skill 1 delivers 20–30 of these, grouped in three categories, ranked by strength.
STABLE ID: every value gets one, so personas, buying process, and messaging can point at it precisely.

Eight skills, one strategy

Each skill runs a structured interview and delivers one concrete asset. Pick one to read what it does and see the real page it produces for “Meridian,” a sample B2B company.

1-value-propositions.html

Example Value Proposition deliverable for Meridian

Meridian is a fictional company used to illustrate the output. Your run is built from your own inputs.

The order they run in — and what loops back

Mostly a straight line: each skill hands its output to the next. The dashed arrows are the point: validation and analysis feed back up the chain, so earlier work gets re-scored instead of set in stone.

Company Briefone-time intake · reused by all

↓

Value Propositionalways first · the hub

↓

Competitor Analysisrefines what's unique↻ re-scores 1 · unique flags

↓

Buyer Personaroles · objections

↓

Persona ExperimentsVALIDATE first↻ feeds back to 1 & 3 · validated

↓ branch · run in either order

Buying Processhow the segment buys

Missing Value Propsgap · 3×3 matrix↻ adds to 1 · missing values

↓

Messaging & Positioningcapstone · send-ready copy

↓

★

Strategy Dossierone zip · exec summary on top

↻ dashed rows = earlier skills get re-checked and revised once later work is done.

runs next feeds back — re-check & revise

Everything is a P·S·O

The whole method rests on one unit. A value proposition isn't a slogan. It's a triple with a stable ID, so you can test it, rank it, and cite it later by that ID.

Problem

A specific, painful thing the customer lives with. Not "inefficiency," the actual moment it hurts.

Solution

What you concretely do about it. Name the number, the mechanism, or the capability. Not a promise.

Outcome

The business result for the customer, quantified wherever it can be: hours saved, dollars, deals won.

A slogan you can't test. A P·S·O you can: the Outcome is a number you can go and check. Because each one is scored by strength and carries a stable ID, the later skills can reference a single value precisely. The persona matches objections to it. The buying process cites it stage by stage. And the gap analysis shows where the list runs out.

PV- product value SV- service value AV- added value

One session, one document

The suite is built to run as a single continuous session. As you move through it, each skill adds its section to one growing Strategy Dossier, so you finish with a consolidated strategy rather than eight loose outputs.

Every skill delivers two files: a Markdown record and a styled, self-contained HTML page that opens in any browser and prints clean to PDF. The pages cross-link, explain short terms on hover, and end with a Next button, so the whole pack reads like one small site.

At the end, an executive summary is written on top, and everything is packed into a single zip, with the dossier sorted first, so the reader has one obvious file to open and every link still resolves.

meridian-sales-strategy.zip ├─ _meridian-strategy-dossier.html ← open first ├─ 0-company-brief.html ├─ 1-value-propositions.html ├─ 2-competitor-analysis.html ├─ 3-buyer-persona.html ├─ 4-persona-experiments.html ├─ 5-buying-process.html ├─ 6-missing-value-props.html └─ 7-messaging-positioning.html

Three ways in

Pick the one that fits how you already work. There's no prep and no framework to learn. The skill interviews you.

Path 1 · any plan, zero setup

Copy & paste

Open a skill's readable file, paste it into a new chat, and say "guide me through this step by step." Works on any plan, and on non-Claude models too.

Path 2 · recommended

Install in the Claude app

Turn on Skills in Settings, upload the .skill package, then just ask ("help me build our value props") and Claude runs the matching skill.

Path 3 · for developers

Use in Claude Code

Drop a skill's unpacked folder into your skills directory. Claude Code discovers it on startup and invokes it by description.

// Path 3 — Claude Code

# clone the suite
git clone github.com/
  ananas-agency/b2b-gtm-suite

# drop a skill into Claude Code
cp -r b2b-gtm-suite/1-value-proposition \
  ~/.claude/skills/

Then run claude and say: "help me build our value propositions." Start with skill 1. Everything else builds on its output.

Runs where you already are

Native Agent Skills for Claude, written in plain Markdown, so they're version-controllable and run on other models too. Tuned for Claude; best on a top-tier model.

Claude apps · web & desktop Claude Code Claude API · Agent SDK Opus · Sonnet Ollama · LM Studio vLLM · local models

Questions

Including the ones about what it needs from you and what it doesn't.

Do I need to know marketing or the framework first?

No. Each skill interviews you in small steps, usually two or three questions at a time, and does the structuring itself. You bring what you know about your business; it turns that into value propositions, a persona, a buying-process map, and messaging. There's nothing to read up on beforehand.

What do I actually walk away with?

Per skill, two files: a Markdown record and a share-ready HTML page. Run the full sequence and the final skill merges everything into one Strategy Dossier (an executive summary on top, every section in full below) and bundles the whole thing into a single zip so the cross-links keep working after you unzip.

Do I have to run all eight?

No. Run Value Proposition (skill 1) first, since everything else depends on its output, then take only the skills you need. The suite enforces the dependency order: if you start a buyer persona without a value list, it asks for one rather than guessing. Skills 5 and 6 are optional and interchangeable; skill 7 is the capstone.

How long does it take?

A single sitting for a first pass. Each skill is a focused interview, roughly 15 to 40 minutes depending on how deep you go and how much you already have written down. You can also stop after any skill and pick up the sequence later.

Does it need my company website or a lot of prep?

No. The optional Company Brief gathers the basics once and the rest reuse it, but nothing requires a URL or a deck. If you can describe what you sell and who buys it, the interview has enough to start. You can paste in a site or existing docs to go faster, but it's never a prerequisite.

Can I run it on a non-Claude or local model?

Yes. The skills are plain-text instructions, so the copy-and-paste path works on open and self-hosted models like Ollama, LM Studio, and vLLM. They were written and tuned for Claude, though, so expect shallower output on smaller local models: weaker outcomes, skipped steps, or the P·S·O structure not fully followed. Always review before you use it.

Where does my text go? Is it private?

The skills run inside your own Claude session and add no external service of their own. They read what you tell them and reply in the same conversation. Your data is handled under whichever Claude surface you're using; the suite sends it nowhere extra.

What does it cost?

It's free and open source under the Creative Commons BY 4.0 license: share and adapt it, including commercially, with attribution. Clone it from GitHub.

An open invitation

Good strategy shouldn't be gatekept.

The playbook a consultant charges for, written down and given away. If you want to make it sharper, help build it: pull requests, new skills, and rough edges all welcome.

Contribute on GitHub →